Contents

This workshop explores key elements of high-value product development, equipping participants with practical solutions and fostering critical reflection on effective strategies.
Through interactive discussions, you will be introduced to the innovative Substantiveness approach—a methodology designed to enhance high-value product development.

Topics Covered Include:

• Enhanced Value
  Unlocking the source of superior added value by capturing the emotional essence of the voice of the customer.
  
  
• Vector engineering
  Refining the core ingredients for a superior product engineering:
  The Purposeful Concept - Strengthening the design with hexafacetic energy.
  Unique Features - Differentiating through appreciated uniqueness while being consistent with customer-brand bonding.
  
  
• Price Competitiveness
  Strategies for balancing quality and cost-effectiveness:
  Integrated Quality Dynamics - Ensuring excellence without compromise.
  Optimal Costing & Pricing - Structuring costs for competitive advantage.

Format

The workshop is offered in two modalities: virtual or in-person.
Both are customized and can be chosen in English or Spanish.

Live Online
The live online modality is delivered online and requires real-time interaction and engagement among participants and instructors according to the programmed agenda of events.

In-Person
The in-person modality is held in a place defined by the business.

Related Events